29 May 2012

Advertising and Promotion

If a car manufacturer rediscovered some blue prints, long consigned to the basement in an old filing cabinet for the most amazingly timeless and elegant car ever, and gave orders for its manufacture, but there was no-one bothered to advertise it, promote it, however wonderful the car is, it won't sell.

Similarly, if a fantastic recipe for a unique chocolate bar is rediscovered, and everything is in place for its marketing and distribution but no-one can be bothered to put in an order for it, even though they would probably acquire a taste for the most delicious confectionery ever invented, it won't sell.

We have the Extraordinary Form, unique and timeless. If you can, could I ask you to write to your parish priests asking for an EF Mass? Let me know how you get on. If you have already, let me know how you got on.

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